Elie Pierre Bou Raad is the Principal and Founder of SipMastery, an operational architecture and consulting firm redefining luxury hospitality across the MENA Region.

Moving beyond traditional beverage design, he engineers institutional-grade financial assets by merging laboratory-level sensory science with strict, zero-waste yield protocols.
Through his uncompromising consultancy services, Elie replaces analog management with precision-engineered operational system, eradicating invisible capital leakage and securing high-margin scalability for the world's most ambitious mega-projects.